New York Songlines: Orchard Street

E. Houston | Stanton | Rivington | Delancey | Broome | Grand
Orchard Street was once a lane through the orchard of the Delancey farm, owned by the city's wealthiest and most prestigious family. The Delanceys picked the wrong side in the Revolutionary War, and afterwards the estate was broken up and given to more patriotic rich people.

Later, as the central commercial street of the largely Jewish Lower East Side, Orchard Street was granted an exemption to the blue laws that closed stores on Sundays, so that the Orthodox community would have one day they could shop on the weekend. This for-a-time unique situation made Orchard Street synonymous with shopping--and bargains--across the city. It's now a street in rapid transition, with the former multitude of bread-and-butter shops being transformed into hipper establishments.



Peretz Square

Named in 1952 for Isaac Loeb Peretz (1851-1915), a Jewish Pole who has been called the father of modern Jewish literature.




W <===         EAST HOUSTON STREET         ===> E

The southern boundary of the East Village

West:

199 (corner): American Apparel, soft-core sportswear. Was Big John, American.

193: Apollo Braun boutique, made famous by Britney Spears wearing his "fuckyou.com" T-shirt

191: The Sixth Ward, a beer bar, is in a space that's been Heirloom Vegetable Cuisine, Cafe Lika, One91 and Mooza. This is since the late 1990s, or maybe even the early 21st Century.

189: Doyle & Doyle jewelry, Arena hair salon. The building is dubbed The Lucky One.

A luxury hotel being built here since 2005 has been a big drag for the block.


181: BBlessing, funky men's boutique, has a secret room with Breakbeat Science, dj record store and label. Also at this address is Skunkfunk.

179: Johnson, officewear for women designed by a former Financial District secretary--opened 2001

177: Exhibitionist Jewelry moved here from across the street, replacing Bocage New York, craft store that relocated to California; First Among Equals is at the same address.

175: A Casa Fox, Spanish, was Daha Vintage

173 (corner): Rosario's Pizza, since 1963, popular for a post-barhopping snack. Kropps & Bobbers hair salon is at the same address.

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

Corner (187 E Houston): Bereket, terrific 24-hour Turkish takeout, opened 1996; popular with clubgoers.

198 A: Open the Sesame, Thai sandwiches

198: Regate, Italian, was Basso Est, also Italian.

200: This address is actually in between 196 and 198; there's a restaurant here called 200 Orchard.

196: Was Tuts, hookah restaurant

194: VIP Leather Gallery

192: Naked Eye optical; Georgia's East Side BBQ

190: S.K. Gift Shop was Mann Gift

188: Zucco, tiny French diner; Jelena Behrend Studio, jewelry

182: Exhibitionist Jewelry was here before its building was torn down.

180: This will be the address of a 26-story condo, if it ever gets finished-- a couple of addresses on either side were torn down c. 2005 for it, but the building has no completion date.

174: The Skinny Bar & Lounge; Elegant Woolen & Silk

172 (corner): Noodle Bar was Zozo's Fresh Food Diner, before that Carl & Sons Clothing.

W <===     STANTON STREET     ===> E

Some of the movie Cloverfield was shot on Orchard between Stanton and Rivington.

West:

The Slipper Room

167 (corner): Neo-burlesque venue was founded in 1999 by two dot-com millionaires from Razorfish. Pete Campbell anachronistically has his bachelor party here in the pilot of Mad Men. Building dates to 1940.

165: The Sound Library, used vinyl for DJs and collectors, moved here from Avenue A.

163: Torn down.

161: Nick & Son Clothing Co., leather, was City Luggage; First Choice Luggage

157: Orchard Corset Center, famed bra store est. 1968; next door was Orchard General Merchandise.

155: Adriennes, eveningwear boutique since 1950; Ted's Formal Wear

153: Was Awon Fashions, leather

151: The Reed Space, hip sneaker store

149: Hairy Mary's Vintage & Design; Hudson Street Papers

147: Guitar Man; MS Fashions, leather; House of De Luxe was La di Da boutique.

145B: A.N. Headwear

145A (corner): Suite Orchard boutique

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

170 (corner): Charbon Epicerie, eerily recreated French, with an entrance through a fake Parisian tobacco stand

166: Renato Vasconcelos Fashion & Beauty, Brazilian accessories

164: Building named The Modern Cave

162: The Orchard, American opened 2005

160: Nick & Son moved across the street from here; Fashion & Fashion, women's clothing

158: Shut Skates, pricey skateboards

154: Crops for Girls, specializing in short haircuts for women; David Owens Vintage Clothing

152: The Annex nightclub

150: Arivel Furs

148: Invisible NYC, Yakuza-style tatoos; Frock Vintage boutique

146: New building


144 (corner): DeMask Boutique, Amsterdam-based fetish clothing line; Kebab House II was Soft Touch Shoes.

W <===     RIVINGTON STREET     ===> E

West:

Corner (83 Rivington): Tobaldi

143 B: Rita's Leather Fair

143 A: Sole shoes; Noor's Fashion, leather

143: Giselle, four floors of fashion; Esteli shoes

141: Trevi shoes; R & Z Fashion, leather

139: Modern Fashion & Style moved across the street

137: Ben Freedman, "gent's furnishings" since 1927

135: Altman Luggage, established 1920

133: Was Sara New York, leather

131 B: International Luggage

129: Lucky Jack's bar stretches all the way to Allen Street.

127: All Leather

125: Sally's Leather

123: Soha's Leather

121: Sheherazade, Mideastern design

119: Fine & Klein handbags

117 (corner): Cohen's Fashion Optical goes back to the 1920s; Bonnie's New York, jewelry and hats, goes back to c. 1980; Italian Leather Fashion

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

Corner (85 Rivington): City Flavor

142: Leather Friend Jackets is in a building called The Orchard.

140: Fiedler's Bargain Place; ABC Gift & Perfumes

138: Modern Fashion & Style was Leather Fashions.

136: Dolce Vita

134: Salsa Source, leather

132: Dolce Vita, Modern Fashion & Style

130: Giuseppe Uomo (men's clothing), World Hats and Daniel's Leather are in a building with prominent signage for S[amuel] Beckenstein, who is said to be the inspiration for the 1932 novelty song "Sam, You Made the Pants Too Long."







122: Dolce Vita shoes; Leather Zone

120: Gallery Bar

118 (corner): Sol Moscot, opticians of the Lower East Side since 1915, at this location since 1951. (Their original shop is now Babeland.) I'm wearing glasses from Sol's as I type. Also Jimmy Jazz (formerly coffeeshop The Bean) and Michele Olivieri shoes.

W <===     DELANCEY STREET     ===> E

West:

Corner (81 Delancey): Was Klein's of Monticello

Lower East Side Tenement Museum

97: This restored 1863 tenement recreates the crowded living quarters of some of the 7,000 mostly immigrant tenants who lived here until 1935--including the Moores, an Irish Catholic family who lived here in 1869; the German-Jewish Gumpertzes, who lived through the Great Panic of 1874; the Polish-Jewish Levines, who ran a garment business in their home in 1897; the Confinos, Sephardic Jews from Greece who moved here in 1913; the Rogarshevskys, Lithuanian Jews who sat shiva here in 1918; and the Baldizzis, Sicilian Catholics who were among the building's last tenants from 1928-35.

95: il laboratorio del gelato, high-tech ice cream since 2002. "The best I've had in the city," says New York Daily Photo.

93: Sam's Knitwear

91 (corner): Tenement Museum offices

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

108 (corner): Joe's Fabric Warehouse takes up most of this building, but it also includes the Lower East Side Tenement Museum Shop.

102: Joe's Fabrics

Blue Moon Hotel

100: A luxury hotel opened 2006 in a refurbished late 19th Century tenement.

98: Bridge Leather Clothing, since 1950

96: Was Fringe Hair Salon; Cougar shoes





92: Mark Miller Gallery; Old New York Cigar Co. & Gallery; Luggage Plus; Artwear by Toni, jewelry; Ja-Mil Uniforms

90 (corner): Earnest Sewn, handmade denim

W <===     BROOME STREET     ===> E

West:

Guss Pickles

85 (corner): This is the famous pickle shop that Delancey is crossed for in Crossing Delancey--the descendant of Izzy Guss' first pickle shop opened on Hester Street in 1920. There's apparently some dispute, though, about whether this is the "real" Guss Pickles.

Little Giant, American, and Sticky Rice, Thai, are at the same address.

85a: Was Eggplant Gifts

85: Elyssa Dido was Giants in the Dirt, interior design.

83: Kaight, an "eco-boutique" opened 2006

81: Roasting Plant, coffee

79: Cafe Katia was El Bocadito Restaurant.

77: Still Life, hat shop opened 2006

75: Tahir Boutique

75A: The Dressing Room, a lounge with a clothing exchange hidden underneath

73: A W Kaufman, designer lingerie since 1924

69: Howard Sportswear, since 1972

Corner: Zahir Fabrics

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

88: 88 Orchard cafe

86: Majestic Lingerie, since 1945. Max Feinberg's name is on the building.

84: Staple Design; building dated 1932.

82: Christine Chin Spa


78: Moo Shoes, vegan footware

76: Spur Tree, bar named for a shady Jamaican tree (and formerly called Red Stripe), was Outlet Koca Lounge, Thai shabu shabu restaurant.

74: Real Deal Music Studio, run by Japanese hip hop star DJ Honda; Ronald's Pizza Cafe, opened 2005

72: Forward, an "incubator" for fashion designers that gives them retail experience in hopes they'll be able to launch their own shops; started by the Lower East Side Business Improvement District. Was Fried Electric Co., which must have gotten tired of the jokes. Also Pippin Vintage Jewelry.

70: Wendy Mink Jewelry was Lolita Bras.

68: Sheila's Decorating, fabrics and trimming since 1974

Corner (322 Grand): Vogue Beauty Spa

W <===     GRAND STREET     ===> E

West:

fashion by marceline, on Flickr

Corner (319-321 Grand): Jodamo Hi-Fashion Men's Clothing is in the former E.S. Ridley Department Store, a dry goods store built c. 1870, when Grand Street was the place to go for women's fashions. Founded as a small dry goods store in 1850, Ridley's moved uptown in 1901, but in 1964 a letter was delivered to this address complaining that the Ridley's catalog had not been delivered "for some time."

63: New Era Factory Outlet

61: Atlantis Seafood

59: Cellini Uomo shoes

55: Euromoda Outlet

53: Fortuneline Trading Co., Japanese restaurant supply

47: Front Street, sneaker boutique. Was Orchard, a cooperatively-run co-op space from 2005-08.

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

Corner (323 Grand): Manhattan Chinese Cultural Services (MCCS) Day School; was Rice & Breskin clothing. Describing the style of the romance magazines at which he learned his trade, science fiction writer A.E. Van Vogt said: "You don't say, 'I lived at 323 Grand Sreet.' You say something like 'Tears came to my eyes as I thought of my little room at 323 Grand Street.'"







62: Global International, men's clothing

60: Was Orchard Street Gallery

58: Good Job Construction

56: Was Euromoda men's clothing; new building

54: Was N & B Fashions of NY

50: New building

Benjamin Altman School

44 (corner): P.S. 42, an elementary school named for the retailer and art collector whose family's first store was nearby on Attorney Street.

W <===     HESTER STREET     ===> E

West:

37A (corner): CitiProps Inc.

35: Kysmo Bike Shop

31A: Asian CD, DVD

29: Oceanic International

27: Body Gear manufacturer/wholesaler

25: Top East Western Trading Co.

23: Mei Flower Shop







15: T-Shirt Express




Corner (55 Canal): Kin O Plumbing Supply (formerly Kinco)

O
R
C
H
A
R
D

S
T
R
E
E
T

East:

38 (corner): Was Eastern Signs

36: Miguel Abreu Gallery

34: Lisa Cooley gallery; P & S New Fashion

32: M & M Environmental

30: Built 2008

26: Riverbrook Textile

24 A: Success Hosiery

24: After Eight Intimates

22: Yankee New York Noodle Inc.; Tin Tin Trading

20: S & M Trading, not as exciting as it sounds; New Era Factory Outlet

16: Great Will Construction

14: Sweet Paradise Lounge used to be a candy store and still has a confectionary theme

Corner (53 Canal): Cabbeen clothing


W <===     CANAL STREET     ===> E

West:

Jarmulovsky's Bank Building

Corner (54-58 Canal): The bank, opened by Sender Jarmulovsky in 1873 on this site, built this Beaux-Arts building in 1911--and three years later, a panic caused by the outbreak of World War I caused the bank to fail, leading to a loss of $10 million in deposits, a riot and six suicides. Now houses Happy Shabu Shabu & Cafe.

3: Good World, dance-friendly bar

1 (corner): Project Reach, a service organization for Asian-American youth founded in 1971 in response to the rise in Chinatown gangs

O
R
C
H
A
R
D

S
T

East:

Corner (52 Canal): Newstand Grocery












2 (corner): Imperial Graphic


W <===     DIVISION ST     ===> E









Is your favorite Orchard Street spot missing? Write to Jim Naureckas and tell him about it.

New York Songlines Home.

Sources for the Songlines.

Share